June 13, 2023
Post-consumer recycled textile outfits designed by Eero Brandt, at WCEF2023
Introduction to designer Eero Brandt: Eero Brandt is a Finnish designer specializing in sustainable development, aiming to create ecological and timeless clothing for all genders. His vision is to make responsible design easily accessible and an attractive option for all consumers. Eero’s passion for sustainable industrial design and biomaterial research is not just a career choice, but a personal commitment to creating a better future.
“I believe that as designers, we have a responsibility to consider the environmental impact of our work and to strive for solutions that are not only innovative and aesthetically pleasing, but also sustainable and responsible. Sustainable design is more than just a trend – it’s a necessity. And as a designer, I’m committed to doing my part to create a more sustainable future”.
The Unisex Zero Waste collection is designed and manufactured in Finland, and it is suitable for all genders. The pieces in the collection are designed according to the zero waste principle, which means that fabric is used efficiently, minimizing waste. The garments, made from recycled polycotton fabric, are designed to fit all types of bodies.
“The launch of the Unisex Zero Waste collection is an exciting step towards more sustainable fashion in Finland.” – Eero Brandt.
“If there is no green future, there is no future” – Steven Stone from UNEP during the World Circular Economic Forum.
We had the pleasure at Niimaar Circular Design expo stand to welcome visitors from all over the world, showcase the Forever Bin collection, new Zero Waste clothing and set up future collaborations to reduce waste, analyze waste streams and design for circularity.
WCEF2023 was inspiring event, many lovely encounters and amazing people from all around the world and interesting sessions about Circular Economy topics.
The EU Waste Directive mandates that all member states must separate collection of used textiles by 2025.
Anna Garton who is a Post-Consumer Textiles Expert at Lounais-Suomen Jätehuolto Oy tells that this year, the separate collection of discarded textiles has expanded through municipal waste management companies to cover the entire Finland. In Finland, only 20-30 percent of discarded textiles need to be used as energy waste, and this percentage decreases as recyclers’ expertise grows. The materials used in the outfits are from Lounais-suomen jätehuolto. Finnish waste textiles collected by LSJH have been made into new fabric in a Spanish company Coleo, specializing in textile recycling.
“It is important to upcycle as much as possible and recycle textile into textile. The garments in very best condition are returned back into the loop by selling in flee markets or upcycling, all used socks and underwear etc are placed into mixed waste to become energy waste and eg. ripped garments or clothes with broken zippers are placed into textile recycling to be made into a new textile by mechanical or chemical recycling”. – Anna Garton
Anna Garton, recycling textile expert, visited at our stand at WCEF2023.
Speaker, activist of Indigenous women in Amazon, Helena Gualinga, Niimaar CEO Enni Karikoski, and meeting new connections at WCEF2023.
Our Niimaar Team Aybars, Enni & Moona
Links & info:
video mission (1min) – Enni Karikoski Mission with Niimaar and Zero Waste Society
More information/contact:
Enni Karikoski [email protected] / Tel +358 40 702 3656
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